Wadders business

Well, it’s all a matter of perspective

Being a bit of a James Bond fan, I recently went to see the latest addition to the Bond film collection. I’m no film critic and I have long been a fan of this secret agent, so in a nutshell, I thought Spectre was great. I found it especially pertinent to our times; impending mergers being used as an excuse […]

Some points to ponder if you’re thinking of outsourcing your copywriting overseas

I recently received an email from a local networking group inviting me to meet some guests from the Philippines to see how I can expand my business by using offshore workers. As it’s just me in my business, the event probably wouldn’t have been be relevant, however this statement in the email somewhat riled me: ‘You have […]

How to write a media release

Sending out a media release can result in great free exposure for your organisation/event/company if it is deemed newsworthy enough to be included in editorial. However, journalists and editors are busy people (I know because I am one!) and receive hundreds of media releases, so getting your media release right is imperative. If the media […]

The ‘Why, What and How’ of a copy writing service

‘I can write, right? So why should I use a professional writing service?’ This is a question I’m frequently asked. Yes, it’s true. Everyone can write; it’s one of the first things we learn at school. However, although a good salesman can pitch a message verbally, it’s another skill to write it convincingly. First impressions […]

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