Being a bit of a James Bond fan, I recently went to see the latest addition to the Bond film collection. I’m no film critic and I have long been a fan of this secret agent, so in a nutshell, I thought Spectre was great. I found it especially pertinent to our times; impending mergers being used as an excuse […]
Variety is the spice of life
The last few weeks were a bit crazy. They saw me zipping around the country working on two major events in very different roles on behalf of clients. On the inaugural Australian leg of the Xcat racing series, held on the Gold Coast, I assisted with VIP hospitality – although I did find time to capture […]
Think before you click
I recently noticed a Facebook post on a renowned individual who claims to be a leading authority on nutrition, that drinking water at certain times of the day can benefit our health. Really? There was me thinking drinking water generally was good for my health; I didn’t realise if I drank it before going to […]
Some points to ponder if you’re thinking of outsourcing your copywriting overseas
I recently received an email from a local networking group inviting me to meet some guests from the Philippines to see how I can expand my business by using offshore workers. As it’s just me in my business, the event probably wouldn’t have been be relevant, however this statement in the email somewhat riled me: ‘You have […]
Common PR tactics
The Christmas rush is over and New Year’s resolutions are a distant memory, but it’s never too late to plan a PR campaign. Here are a few tips to get you started. Basics When you plan your campaign, you’ll need to do a bit of thinking about what you actually want to achieve – is […]
How to write a media release
Sending out a media release can result in great free exposure for your organisation/event/company if it is deemed newsworthy enough to be included in editorial. However, journalists and editors are busy people (I know because I am one!) and receive hundreds of media releases, so getting your media release right is imperative. If the media […]
The ‘Why, What and How’ of a copy writing service
‘I can write, right? So why should I use a professional writing service?’ This is a question I’m frequently asked. Yes, it’s true. Everyone can write; it’s one of the first things we learn at school. However, although a good salesman can pitch a message verbally, it’s another skill to write it convincingly. First impressions […]
Great typo examples of why we shouldn’t rely on spell checker
I was recently forwarded some absolute typo gems found in various media and other outlets across the world, and they’re a reminder to us all to check, double check and triple check our copy. Given the reliance on spell checker these days, it’s slightly disconcerting to see that apart from the first word in the […]
Tips for homeworkers
Yahoo made headlines recently when it sent out an email saying that all workers must be working in the office by June. Apparently working from home is detrimental to work quality and creativity. It is a personal thing, and working from home, particularly when you’re freelancing isn’t for everyone. It has got its pros – […]