Well, it’s all a matter of perspective

Being a bit of a James Bond fan, I recently went to see the latest addition to the Bond film collection. I’m no film critic and I have long been a fan of this secret agent, so in a nutshell, I thought Spectre was great. I found it especially pertinent to our times; impending mergers being used as an excuse […]

Read full story Comments { 0 }

Variety is the spice of life

The last few weeks were a bit crazy. They saw me zipping around the country working on two major events in very different roles on behalf of clients. On the inaugural Australian leg of the Xcat racing series, held on the Gold Coast, I assisted with VIP hospitality – although I did find time to capture this […]

Read full story Comments { 0 }

Think before you click

I recently noticed a Facebook post on a renowned individual who claims to be a leading authority on nutrition, that drinking water at certain times of the day can benefit our health. Really? There was me thinking drinking water generally was good for my health; I didn’t realise if I drank it before going to […]

Read full story Comments { 0 }

May the fourth be with you

Showing my slightly geeky side today is unofficially Star Wars day. It’s a well-known pun, but in case you haven’t seen the film Star Wars which came out in 1979, the play on words of today’s date (May the 4th) comes from the film’s immortal line ‘May the Force be with you’. The pun allegedly […]

Read full story Comments { 0 }

Some points to ponder if you’re thinking of outsourcing your copywriting overseas

I recently received an email from a local networking group inviting me to meet some guests from the Philippines to see how I can expand my business by using offshore workers. As it’s just me in my business, the event probably wouldn’t have been be relevant, however this statement in the email somewhat riled me: ‘You have […]

Read full story Comments { 0 }

Common PR tactics

The Christmas rush is over and New Year’s resolutions are a distant memory, but it’s never too late to plan a PR campaign. Here are a few tips to get you started. Basics When you plan your campaign, you’ll need to do a bit of thinking about what you actually want to achieve – is […]

Read full story Comments { 0 }

How to write a media release

Sending out a media release can result in great free exposure for your organisation/event/company if it is deemed newsworthy enough to be included in editorial. However, journalists and editors are busy people and receive hundreds of media releases, so getting your media release right is imperative. If the media release is hard to read or […]

Read full story Comments { 0 }

The ‘Why, What and How’ of a copy writing service

‘I can write, right? So why should I use a professional writing service?’ This is a question I’m frequently asked. Yes, it’s true. Everyone can write; it’s one of the first things we learn at school. However, although a good salesman can pitch a message verbally, it’s another skill to write it convincingly. First impressions […]

Read full story Comments { 1 }

Newspapers not only hold our attention for longer, but they have quite a few other uses too.

Despite digital news being easier to access and far more current, the humble newspaper is still on top when it comes to holding our attention according to recent reports in The Australian and The Times. I’m relieved as this means the newspaper may continue for a bit longer. I love reading a newspaper. Call me […]

Read full story Comments { 0 }

Don’t underestimate cursive writing

Some educators seem to think longhand should be phased out as technological advancements mean we’ll all be using keyboards – imagine a world without cursive writing. We won’t be wondering whose phone number is written on the back of the person’s hand. No more ‘masterplans’ scribbled on the back of cigarette packets; the fridge will […]

Read full story Comments { 0 }