Showing my slightly geeky side today is unofficially Star Wars day. It’s a well-known pun, but in case you haven’t seen the film Star Wars which came out in 1979, the play on words of today’s date (May the 4th) comes from the film’s immortal line ‘May the Force be with you’. The pun allegedly […]
Some points to ponder if you’re thinking of outsourcing your copywriting overseas
I recently received an email from a local networking group inviting me to meet some guests from the Philippines to see how I can expand my business by using offshore workers. As it’s just me in my business, the event probably wouldn’t have been be relevant, however this statement in the email somewhat riled me: ‘You have […]
The ‘Why, What and How’ of a copy writing service
‘I can write, right? So why should I use a professional writing service?’ This is a question I’m frequently asked. Yes, it’s true. Everyone can write; it’s one of the first things we learn at school. However, although a good salesman can pitch a message verbally, it’s another skill to write it convincingly. First impressions […]