It’s all about positioning and getting your message to the right audience – be it external or internal stakeholders.
With a wealth of experience in both the UK and Australia in planning, implementing and managing communication strategies for external and internal stakeholders, I have the experience to help your business stand out. Briefs range from raising profiles to create an understanding and a favourable view of the organisation and its role in the community, promoting events, services and products, to creating internal communication processes.
Extensive travel has fuelled my imagination and I think independently, speak to a wide variety of people and discover new opportunities for communicating to the target audience.
My experience also extends to crisis management and marketing strategies.
With nearly 20 years of communications experience behind me, I have a sound understanding of the way international, national, regional, specialised and social media work as well as initiating other communication channels. My journalistic training enables me to create quality stories for clients, write good media releases and liaise with relevant media.
While awesome images make a great visual impact, you also need the right words to back them up; using the right words in your marketing material is essential to ensure your messages get across. I’ve helped many organisations with copy for their websites, newsletters, blogs and other marketing materials, ensuring the correct messages are getting across and their stories are being told.
Here are some examples:
- CommonAge: eNewsletter
- Southern Cross Care, aged care services: magazine
- Orana Inc, South Australian disability employment and accommodation provider: newsletter
- Andriessen Property Newcastle, Real Estate: Newsletter
- PKF Accountants: Newsletter
- The Loan Hound: Newsletter
- Southern Cross Care, aged care services: 2012/13 and 2013/14 annual report
- Orana Inc, South Australian disability employment and accommodation provider: annual report
Copy for websites:
- Websites and brochures with www.photoncreative.com.au
- www.weekendnotes.com: articles
- Facts about socks for online sock and hosiery store
I’ve worked with clients from a range of industries including:
Aged care, Automotive, Aviation, Beauty, Broadcast, Charities, Clothing, Disability, Entertainment, Events, Food, Marine, Motorsport, Not-for-profit, Publishing, Real Estate, Retail, Technology and Travel.
Aged care, Automotive, Aviation, Business, Credit, Energy, Finance, Food, Insurance, Health and Wellbeing, MICE (Meetings, Incentives, Conferences, and Exhibitions), Real Estate, Technology and Travel.