Copy and Communications

It’s all about positioning and getting your message to the right audience – be it external or internal stakeholders.

With a wealth of experience in both the UK and Australia in planning, implementing and managing communication strategies for external and internal stakeholders, I have the experience to help your business stand out. Briefs range from raising profiles to create an understanding and a favourable view of the organisation and its role in the community, promoting events, services and products, to creating internal communication processes.

Extensive travel has fuelled my imagination and I think independently, speak to a wide variety of people and discover new opportunities for communicating to the target audience.

My experience also extends to crisis management and marketing strategies.

With nearly 20 years of communications experience behind me, I have a sound understanding of the way international, national, regional, specialised and social media work as well as initiating other communication channels. My journalistic training enables me to create quality stories for clients, write good media releases and liaise with relevant media.

While awesome images make a great visual impact, you also need the right words to back them up; using the right words in your marketing material is essential to ensure your messages get across. I’ve helped many organisations with copy for their websites, newsletters, blogs and other marketing materials, ensuring the correct messages are getting across and their stories are being told.

Here are some examples:

Newsletters

Annual reports

  • Southern Cross Care, aged care services: 2012/13 and 2013/14 annual report
  • Orana Inc, South Australian disability employment and accommodation provider: annual report

Copy for websites:

Other copy

I’ve worked with clients from a range of industries including:

Consumer industries:
Aged care, Automotive, Aviation, Beauty, Broadcast, Charities, Clothing, Disability, Entertainment, Events, Food, Marine, Motorsport, Not-for-profit, Publishing, Real Estate, Retail, Technology and Travel.

Trade industries:
Aged care, Automotive, Aviation, Business, Credit, Energy, Finance, Food, Insurance, Health and Wellbeing, MICE (Meetings, Incentives, Conferences, and Exhibitions), Real Estate, Technology and Travel.